We’ve Passed Peak Pumpkin Spice Time
You would think that the peak of the pumpkin spice craze would be close to Halloween. It actually peaks the week of September 23rd. Granted there's a decent flat line right around Halloween, it still isn't as in demand as that week in September.
Now what other seasonal flavors can you think of? Well, this website broke it down into three separate flavors. You have pumpkin spice, peppermint, and gingerbread. And if you thought the spike in pumpkin spice was big during the Halloween season, it's got nothing on gingerbread during the Christmas season.
Granted pumpkin spice does sell more than gingerbread, but the spike comparison of sales during each season, gingerbread is huge. But neither of them compare to the overall sales of peppermint, which outsells them both pretty handily.
And just in case you were wondering what sells the most pumpkin spice flavoring, well, that's actually pretty easy. It's coffee. By a landslide as it accounts for 56% of the overall pumpkin spice sales.