Troy Aikman Launches A New Beer In Texas
You may not be able to play football like Troy Aikman but you can now drink like Troy Aikman. The NFL Hall of Famer announced yesterday, the arrival of his new beer, EIGHT!
EIGHT will be available in February. According to Yahoo, Troy's new beer will feature organic grains, antioxidant-rich Hallertau Taurus hops, no adjuncts or cheap fillers, and no sugars. As the newest offering in the light lager segment, EIGHT offers exceptional taste and refreshment at just 90 calories and 2.6g carbohydrates.
"EIGHT is for the drinker who consistently puts in the hard work. These folks, myself included, are conscious of what we put in our bodies, and options for a light, refreshing beer that’s brewed with organic ingredients are virtually non-existent," said Aikman. "Taking the time to reflect and celebrate is critical when you're constantly pushing yourself in pursuit of your goals. I hope EIGHT helps people connect with others after a day of doing things right."
"I've learned that I'm a better father, friend, and athlete when I am eating and drinking well. I know a lot of people feel the same way," said Aikman. "Being ‘healthy’ is a balance between physical, mental, and emotional wellbeing. I use physical exercise to reduce my stress and support longevity and practice good nutrition and clean eating to maintain my lifestyle. When it comes to grabbing a beer though, I found that my options were limited. If EIGHT hits the market and offers drinkers an option they don’t need to make excuses to enjoy, that will be a huge win." Yahoo
Troy Aikman teamed up with a group at Ohio State to create the lager. EIGHT will be based out of Austin, Texas. 1% of all revenue will be given back to Texas organizations that make healthy living possible
EIGHT is for the drinker who consistently puts in the hard work. These folks, myself included, are conscious of what we put in our bodies, and options for a light, refreshing beer that’s brewed with organic ingredients are virtually non-existent” Eight Twitter Business Wire
EIGHT will be available in bars and restaurants in February and then will be sold in retail stores starting in March.
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