A viral April Fool’s Day prank had Houstonians buzzing over the idea of an H-E-B rooftop bar called "H-E-B After Dark." Despite clear signs it was a joke, many believed it was real—proving once again that not everyone double-checks on April 1st.
The contest runs from February 1 to March 31, 2025. Winners will be selected randomly and notified through the contact information linked to their loyalty account. To avoid missing out, participants should ensure their contact details are current.