Midland James Avery Leaving The Midland Mall
You read that correctly! Don't worry, your favorite jewelry store is not closing, just moving. The James Avery store in Midland will no longer be part of the Midland park mall. As of February 23rd, the Midland store will be moving to a new home.
I was as shocked as you were when I first saw the email. I was concerned they were closing and was relieved to find out they were only moving, not closing. The new store will be located in the Commons shopping center off the north side of the Loop where Abuelo's is located. They will be located behind Chipotle'.
Here's a little history of James Avery:
In the summer of 1954, Mr. Avery started his jewelry business in a two-car garage with about $250 in capital. He built a small workbench, bought a few hand tools and scraps of silver and copper. It was his desire to create jewelry with lasting value that was meaningful to him and his Customers.
Just a few years later in 1957, he mailed his first Christian jewelry catalog. It was 16 pages and featured 39 personally designed and handmade items. This was the year he hired his first employee, Fred Garcia.
The company grew and was incorporated to James Avery Craftsman, Inc. in 1965. Two years later, the company headquarters was constructed on 20 acres in Kerrville, not too far from that original garage.
Word spread and people found their way to the Craftsman in the Hills. Each Guest who came was greeted personally and with cordial gratitude. During this time, strong and lasting Customer bonds were developed – bonds on which the company would grow and build upon for more than half a century.
In 2007, fifty-three years after he first founded the company, James Avery officially stepped down as CEO and passed the reins to his son Chris.
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