Brace Yourself: Amarillo’s Newest Spot for Medical Supplies

It's always great to see new businesses opening in Amarillo. It's even better when it is a store that fills a need for the Amarillo Community, and that is what this new business does for Amarillo.

A new medical supply store has moved into the Yellow City, the Brace Yourself Store

Who Started the Brace Yourself Store?

Brace Yourself Store originally opened in Lubbock in January 2022 as a place to purchase orthopedic braces and hands-free shoes is now a place that provides a large selection of home medical equipment.

The company was started by Cameron Milner. Milner followed in his father's footsteps by opening a medical supply store. Milner brought his college friend Paxton Pierce into the fold after promising each other that if they opened a business, they would get the other involved. Now the duo, along with partners Kamrin Weets and Jake Taggart, have built up an amazing store providing medical equipment.

Where to Find the New Brace Yourself Store

Lori Crofford/TSM Staff

They’ve now expanded to Amarillo to meet community needs. The new Amarillo Brace Yourself store is located at 5215 Coulter St.#400.

At Brace Yourself Store, we believe everyone deserves the freedom to move comfortably and live independently — and we’re here to help you every step of the way.

Products and Services Available at the Brace Yourself Store

Brace Yourself offers items like lift chairs, power scooters, wheelchairs, walkers, braces, and more. Those items that can help with mobility issues are for sale and for rent.

The store hours for Amarillo's Brace Yourself Store are Monday-Friday: 9 am-6 pm.

Helping Amarillo Live Independently

Being able to remain mobile while getting older is an important part of independence. Plus, you never know when you might sustain an injury that you will need help with a mobility issue. It's nice to know that Amarillo has a new choice in medical equipment that can help with both.