Texas Tech Athletics Unveils A New Double T Logo

Texas Tech Athletics is getting ready for a new look. A new look that in some ways, is sort of an old look. On Tuesday, Texas Tech Athletics introduced a new suite of logos that will be used across all athletic programs.

The new look will debut with the 2026-27 academic year. The biggest change? A new, modern Double T.

Texas Tech Is Going To Level the Bevel

Say goodbye to the 3-D Double T and say hello to the new, modern Double T logo that is a nod to the past flat Double T logo. According to a Texas Tech press release, the new logo already appears in the Womble Football Center, on the outdoor turf practice field and inside the United Supermarkets Arena as part of the new court design. It will be rolled out across Texas Athletics in the months to come.

According to Texas Tech, the "clean, flat design of the new Double T logo combines many of the traditional aspects of the Texas Tech's primary mark". It's also a more modern design.

“The Double T represents one of the most recognizable logos in all of collegiate athletics and a point of pride for all Red Raiders,” Director of Athletics Kirby Hocutt said. “As we celebrate Homecoming this weekend and welcome back thousands of alumni to campus, this is the perfect opportunity to unveil our new branding that will resonate with our history and define Texas Tech Athletics for future generations of Red Raiders. This multi-year project will propel our athletics brand further into this new era of college athletics where Texas Tech will continue to lead at a national level.”

Texas Tech Announced the Logo Change on Social Media

Texas Tech Athletics posted a video on X showing off the new logo.

Many Tech athletic fans have spent years calling for the Double T logo to go back to the flat style. Looks like Texas Tech heard what fans wanted. Personally, I think the new logo looks great.