Texas Tech Coach Calls for Better Fan Behavior on Game Day

Let’s start on a positive note — Texas Tech actually did the right thing this past Saturday. They were proactive about keeping a lid on what could’ve easily turned into an ugly scene. That’s progress.

Texas Tech’s fan base has always been known for its passion — and that’s the nicest way to put it. The less charitable description? Some fans in Lubbock just don’t know how to behave, let alone win with grace. Most of that falls squarely on the student section. Maybe camping out for a week while drinking nonstop isn’t the best pregame plan. It might fire up the spirit, but it doesn’t exactly promote wise decision-making.

Why Grant McCasland’s Message Was Exactly What Lubbock Needed to Hear

Sensing trouble, Tech sent out a “sacrificial lamb” of sorts. Basketball coach Grant McCasland stepped up before kickoff, asking fans to “cheer for Texas Tech, not against BYU.” That was a clever way to say, “Please stop chanting ‘F— BYU.’” Unfortunately, his plea went largely ignored. Even video board messages couldn’t calm down the profanity echoing through Jones Stadium.

Here’s the thing: this was a nationally televised game. Sponsors and donors notice these moments — and their dollars can vanish faster than a fourth-quarter lead if they think the brand is becoming toxic. Money keeps programs running, and no one wants to risk losing support over immature chants.

To make matters worse, BYU came to Lubbock as fantastic guests. They helped raise money for local charities and represented their school with class. That’s not the kind of opponent you curse at — that’s the kind you thank for showing the world what good sportsmanship looks like. Save the venom for the next time we play U.T.

Read More: How ESPN Missed The Mark On Lubbock's True Essence

Texas Tech has already learned how to win on the field. Now it’s time for the students to learn how to act like winners off it. Just like the tortilla-tossing crackdown, this needs to be addressed head-on — because being a great fan isn’t just about yelling the dirtiest words. It’s about showing pride without losing respect.