"Treating yourself" in Lubbock doesn't really mean booking a facial or checking out the new brunch place — it means taking a trip to Target.

Those classy red carts, clean aisles, and ungodly expensive groceries are all you really need to flip the luxury switch on in your brain.

A quick trip for paper towels will have you thinking you're the kind of person who should have matching throw pillows and a fully stocked 401 (k).

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Luxury On Aisle 9

Target isn't like any other Lubbock store. It's more like a vibe. It's where moms hide from their pesky husbands and screaming children for a few moments of peace.

It's where Tech cheerleaders film their "hot girl errands" and spend way too much on stuff like granola.

You're Rich

Somewhere right between the clearance endcap full of little fake plastic talking cactus and the dinner party aisle, you'll start to believe you could pull off hosting a fabulous party...

You'll throw cloth napkins into the cart like you'll actually use them, and for the next glorious 20 minutes, you'll radiate the kind of peace and love you mentioned in your Facebook bio.

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It's A Slow Burn

Sure, eventually you'll have to exit the store, and it won't be long before the Lubbock blues start creeping back in. But for that one deluxe moment, you and a stranger really understood one another on aisle 9, surrounded by pastel dish towels and soft lighting. For one shimmering second, you were gosh darn royalty — Lubbock royalty, baby. $12 graphic tee and all.

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