January 2026 is proving to be a strong month for horror releases, like Primate, We Bury The Dead, 28 Days Later: The Bone Temple, and Return to Silent Hill. Lubbock's Premiere Cinema (6002 Slide Rd, inside South Plains Mall) is celebrating with a "Scary Good Deal" that will have horror fans screaming with delight.

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Premiere Loves Horror Fans

Premiere is offering an incredible deal for horror fans: when you purchase a horror movie ticket, you can purchase a popcorn, soda, and a candy for $13.13. With unlimited refills on soda and popcorn, this is one of the best deals I've ever seen any movie theater offer.

Why Premiere Is Perfect For Horror

Premiere is an excellent theater to enjoy horror films because it uses laser projectors, which create darker blacks and deeper reds (both primary colors in the horror genre). The picture is crisp and clean, so you never miss a single detail.

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Additionally, Premiere has excellent sound, which helps clarify the quiet parts and even out the loud parts, which is absolutely vital for an immersive horror film experience in a theater setting. And, of course, the comfy seats are like a hug for when you get a little too scared.

Horror Is So Hot Right Now

It's hard to beat horror right now, as the genre naturally allows for creativity, innovation, and wild risk-taking for filmmakers. While studio expectations tend to hold back other genres, horror seems to get a free pass to do whatever it wants, to the benefit of these films and the enjoyment of the audience.

 

Where to Experience Lubbock's Signature Cocktail, The Chilton

Lubbock's signature cocktail is the crisp and refreshing Chilton. Vodka, freshly squeezed lemon juice, soda water, and salt combine together to make a cocktail as electric as a West Texas thunderstorm. Here are some bars and restaurants to try this Lubbock original.

Gallery Credit: Renee Raven