"Playboy Marfa" is another of the many art projects in the Marfa area to go along with the Prada shop.

According to the Big Bend Sentinel, Playboy Enterprises has leased 6,500 square feet of property on the northside of Highway 90 just west of Marfa to install the neon sign.

The sculpture will also feature a car perched on top of an angled concrete block.

The framework for the block and the ears are already placed on the site. Expect the car to be installed soon.