New Social Media Trend: “Hold a Coke With Your Boobs Challenge”

Last year it was the "Ice Bucket Challenge" for ALS, this year the new trend is "Hold a Coke With Your Boobs Challenge" for breast cancer awareness, or maybe its just to show off.

According to Jezebel.com, the hot new social media trend is the "Hold a Coke With Your Boobs Challenge."  Not a clever name, but the entire point is for women to pose topless, squeezing a can or bottle of Coke between their breasts.

According to the official Facebook page, the point is to raise awareness for breast cancer, but it seems like it's more for showing off.

As far as we can tell, no one's gone fully nude yet.  We researched it a LOT, and it appears some women have done it in a bra or bikini top, but most did it topless with their nipples strategically covered by pasties or their hair or even Coke bottle caps.

Both Coca-Cola and the Breast Cancer Foundation have announced they have nothing to do with this.

It looks like it was started by a company called Elite Talent Referral, which is an agency that scouts for porn talent.

You can check out lots of photos and videos of women doing it, just search for "hold a coke with your boobs challenge."  But know this: the results are BARELY safe for work.