Contact Us

Iron Maiden’s ‘Trooper’ Beer Halted in Sweden

Iron Maiden Bruce Dickinson beer
Facebook: Iron Maiden Beer

Iron Maiden‘s ‘Trooper’ beer officially hit the shelves this week, but not all of the markets are on board with the promotion. Swedish newspaper Aftonbladet reports that sales of the beer have been halted in Sweden due to concern of the beer’s label running afoul of the country’s alcohol requirements.

Therese Elmgren of Systembolaget told the paper, “There has been a discussion about the label. The alcohol law stipulates how it can look. We therefore don’t yet know when it can be launched.”

The “Eddie”-emblazoned packaging mirrors the look and artwork for the band’s 1983 single, ‘The Trooper.’

Even with the trouble in Sweden, ‘Trooper’ beer officially launched earlier this week during a special event at Robinsons Brewery in Cheshire, England.

Iron Maiden frontman Bruce Dickinson stated, “I’m a lifelong fan of traditional English ale; I thought I’d died and gone to heaven when we were asked to create our own beer. I have to say that I was very nervous: Robinsons are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavor and texture that is ‘Trooper.’ I love it.” A photo of Dickinson pouring the first pint of ‘Trooper’ beer can be seen above.

The Trooper beer is currently available only in European countries and is stocked in Robinsons pubs. To see locations, click here.

10 Bands With Signature Beers

Best of KBAT

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for KBAT 99.9 FM quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive KBAT 99.9 FM contests, events, coupons, presales, and much more delivered to you for FREE.