Coke Tests a New Machine That Changes Prices With the Temperature
The tests are going on in Spain right now, but they are testing out a new Coke machine that changes prices depending on the temperature outside.
You might think that means the price will go up the hotter it is, but its actually just the opposite.
According to Consumerist.com, The machine will be set up to charge $2.40 for a bottle of soda, lemonade, or water when the temperature is below 84.
Once the temperature goes up to 84 or 85, the price drops to $1.70, and when the temperature goes past 86, the price drops to $1.20.
Coke says they are setting up the pricing that way to make drinks more appealing during the summer months.
Currently there is no word if the machines will be brought to the United States.
What do you think of the price being based on outside temperatures? Let us know in the comments section below.